You may have noticed that when you type certain questions into Google, it delivers an answer straight to you.
Above the search links, there is a small box that delivers what Google believes to be the best answer to your question.
Say for example, someone types into Google, “How do I set up an email account?”, Google is going to spit out an answer that looks something like this:
How valuable is this to your business?
It is exponentially valuable.
After Google ads, this is the most valuable piece of real estate in the world.
The question then is, how do I get that most sought-after of spots?
The most important thing to remember here is those three little words that keep cropping up over and over again in your marketing – search engine optimisation.
There are many ways to get that elusive spot, but here are the top 5 ways to get the featured snippets spot on Google.
1) Investigate the questions that people are asking
People are literally asking questions of Google every single day. There are millions of users every single day that need to know stuff.
You need to provide that answer to that stuff.
The key to being featured is to understand which questions your people are asking so that you know how to answer them in your website copy.
2) Add an FAQ section to your website
The snippets section is looking for specific answers to questions that your audience is asking.
Make sure your FAQ section is super detailed so that you are given Google the best chance of linking to your page.
This will do wonders for your SEO.
3) Optimise your answers for Google
In writing out your FAQ page, you need to optimise them so that Google knows exactly where to pull information from for the box.
First, you need to state the question that someone would likely ask clearly on your page.
Then answer that question in about two sentences (this is the length that Google is looking for). Here is an example:
How do I get listed on Google featured snippets?
In order to be listed on Google featured snippets, you must optimise your website and the content on your website to be used as an answer. Research key questions that your audience will ask so you know how best to answer it.
After that you can elaborate, but make sure you create a specific, in-depth page for each question you are targeting.
4) Look at the “people always ask” box
If you start typing into Google, it also comes up with a list of other suggested searches that are popular with your keywords.
This is essentially a list of things that other people (in some cases, hundreds of millions of people) are actually searching for.
Use these to optimise your content and look for other ways to incorporate those questions into your website.
They can give you great inspiration for future FAQ and blog posts.
5) Use common language
Don’t bother using jargon in your answers, because Google won’t appreciate that.
Answer the question in simple terms so that your answer is the best for the people that Google is serving.