Side Door BBQ
Side Door BBQ first opened in 2016 and came to us to help generate awareness for the grand opening and a VIP Launch night. The test? To only use social media to raise awareness. We were given 2 weeks to generate hype. During this time, we ran a competition to win 4 tables at the 2 VIP nights on Facebook over 13 days along with strategic Facebook advertising to generate growth and engagement on the page. The end results were a huge success, we saw 121,184 impressions in total by 60,973 users. Side Door BBQ has since continued to accelerate within the foodie community and now has a strong social media following across both Facebook and Instagram.