Importance of the Influencer
Working with influencers requires a highly structured strategy that considers not only the brand but the personality promoting it. In this case, we created a campaign around West Coast Eagles footballer, Jeremy McGovern, and his new role as Sales Director at Vicore Construction. Creating a video for distribution across social media allowed as much exposure of Jeremy working with the company as possible and was utilised across multiple social platforms and targeting different key markets. Sending a press release to local media outlets and timing it with the success of the football club during finals meant this story was picked up in the peak of readers attention, capturing as much interest as possible.