Here at Red Lips Media we understand that Search Engine Optimisation (SEO) is a vital component of any successful marketing strategy and we believe it is a tool that all business owners need to be aware of. In this day and age having a strong social media presence is important as it helps you remain ‘digitally visible’, brand your business and stand out to your customers online in a saturated market.
But first, what exactly is SEO?
Well, SEO is a key component of Search Engine Marketing (SEM) and it involves growing your website traffic by increasing the visibility of your website through a search engine such as Google. Essentially, SEO is the process of making your website more appealing to search engines, through relative and regularly updated content on both the front and backend of your site. The greater the information and the links on your website (and social media, we’ll get to this soon), the better! Customers want to see the most information possible when it comes to your brand and every bit of information gives you a slight advantage on your SEO efforts.
Effective SEO is also vital for increasing organic traffic to your website pages. For example, if you have a local jewellery business in Perth, then you will want to mention Perth and jewellery related keywords for both on and off page SEO. Search Engine Optimisation will then help link you to other jewellery businesses, related social media pages, local fashion and jewellery media outlets. In turn this will help you become noticed by potential customers, other businesses and help establish you as a relevant and reliable business in Perth.
This is also why social media is so important when it comes to local SEO as these days, customers are just as likely to find you on social media platforms as they are your website. Thus your Facebook or Instagram may serve as your main website for some potential customers. To make the most of this, you should be sure to claim your website and social media on your Google+ MyBusiness page, optimising all of the relevant information. This ensures that social signals, such as “Likes” on Facebook or “Re-tweets” on Twitter, count towards your local search ranking factor. That way the more people that you have interacting and engaging with your business on social media, the higher your business will rank on local search results!
What is ‘PPC’ that people talk about and should I use it for my business?
PPC is another important element of Search Engine Marketing, however unlike SEO, which is organic generated traffic, PPC is paid. As the name suggests you have to pay a cost per click. PPC, or Pay Per Click, is a good strategy to implement when you are just starting out as it helps get your website noticed in prime positions and ensures that your strategy is highly targeted. However, if your socials and website aren’t optimised well for search engines then you may find that you rely heavily on PPC campaigns which can be highly costly for you and your business.
When deciding where to invest your time and money, we recommend establishing a MyBusiness Page on Google and optimising your website and socials to align with this information. From here you can kick off your Search Engine Marketing with a strong PPC campaign that will help you establish a stronger and higher rate of return and greater profits from initial leads. Next up, we suggest focusing on your long-term SEO objectives as these will help you establish your business in the years to come and build long-lasting trust and visibility with your customers.
Contrary to popular belief, none of the above work is as simple as a ‘set and forget’ process, and constant updates, reviews, analysis and work is required to maintain a strong and performing search campaign. When in the hands of the right people (ahem, us), a well run search campaign in partnership with a strategic ongoing social media campaign can set you miles ahead of your competition, generating leads that social or organic campaigns alone could simply not generate.
Did you know that as a full service Digital Marketing Agency in Perth, we offer SEO and paid search campaigns within our range of services? Our specialised team of Google Certified partners will ensure your business is outranking your competitors and bringing in the steady flow of leads and new business you may be currently missing.
Want to know how SEO and PPC can work for you? Contact us to have a chat about your objectives for 2020, and how Red Lips Media can tailor a customised digital marketing strategy to help you achieve them!
Call: 08 6142 7911