Have you started using social media for your business? Do you know that it’s important but don’t know where to start, or why you need it? At Red Lips Media, we specialise in designing social media strategies for businesses of all sizes. There are many different ways to market yourself on social media, depending on the product or service you’re offering. Still not sure if you need social media marketing for your business? Here’s some insight on what value it can bring to you.
Social media is one of the most affordable and profitable ways to utilise digital marketing for a business. Increasing the visibility of your business allows new customers to find you and retain any existing customers. We can get started by creating a Facebook Business page and Instagram Business profile. If you’ve already established these, it’s a great idea to start networking with other businesses that complement your niche.
If someone is searching for a business, for example, a pool cleaning service, the customer is likely to check the business’s Facebook Page for honest reviews, shop opening times and whether the page has been active recently. Through regular posting and updates, companies can create a trusted brand with customers. The brand and business will grow through this type of marketing, think of it as an intense version of word of mouth!
Cost Effective Marketing
Social Media Marketing is one of the most inexpensive ways to get your brand or business in front of your target market’s eyes and on their screens. Social accounts are free to sign up for and can make a considerable impression with just organic content. Using the paid options for advertising on social media can increase conversion rates and quickly get a return on your investment for a small spend.
For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is essential as it helps you attain a higher return on investment.
Through social media marketing, there is a doorway to reach consumers at a lower cost and in the areas where they spend most of their time – Facebook and Instagram! Through a competitor analysis, we determine which social platforms are best suited to your business depending on where your customers are. Implementing a social media plan can help your business to reach more targeted consumers who are more likely to be interested in your product or service.
Using social media to generate leads is an easy way for your potential customers to show that they’re interested in what you do. Lead generation is something to ensure you’re taking away from socials.
It’s ideal to offer a small freebie; think e-book, checklist or initial consultation, and those potential customers can choose to take the first step and connect with your business. It’s a low-commitment way that they can sign up to a mailing list to receive information from you. Good digital offers are things like a newsletter or coupon.
There are specific ad formats for this within Instagram and Facebook. If you can collect leads through socials, you can then contact those customers directly. The sign-up process is short and straightforward with just a few clicks. Facebook even help to take the onus off the user, by auto-filling their details for their convenience.
Getting your business set up on social media can be overwhelming. It’s the best way to connect with your potential and existing customers, build an online brand, save on marketing costs and generate leads to follow up on personally. Rest assured, your business doesn’t need a huge following or a million-dollar budget to make an impact. We work with many Perth small business’ social media pages at Red Lips Media. Our door is open to help businesses of any size reach new markets, build awareness, and drive sales.
Email us to talk about your social media strategy: firstname.lastname@example.org