The Challenge at Hand
Faced with the challenge of merging two distinct brands into one unified identity, Homestyle Salads recognised the needed for a complete overhaul. Their outdated packaging was lacking in vibrancy and color, and they weren’t keeping up with current trends, leaving them trailing behind competitors. A makeover was essential!
Overview
Think of a fresh, crisp salad that bursts with flavour and vitality—that’s exactly what we aimed to deliver with Homestyle Salads' rebrand. We embarked on a journey to transform their brand into a singular, standout presence. From revamping their digital footprint with a sleek, user-friendly website to creating packaging that pops off the shelf, we infused every element with a fresh, engaging vibe. Picture vibrant visuals, modern design, and a touch of innovation that breathes new life into their market presence.
Our Approach
- From Dual Brands to a Unified Identity: We started by merging Homestyle and Healthstyle into one dynamic brand. Our team crafted a new logo, vibrant colour palette, and typography that captured the essence of freshness and quality.
- Revamping the Digital Experience: Next, we breathed new life into their online presence. We designed a sleek, modern website that not only tells the Homestyle story but also offers an engaging, seamless user experience. It’s a digital feast for the eyes!
- Fresh Packaging, New Vibes: We reimagined their product packaging across all lines—from leafy greens to gourmet salads. Each package now stands out with a fresh, bold design that aligns perfectly with the revamped brand.
- Visual Impact with a Twist: To capture the true spirit of Homestyle Salads, we created vibrant content and designed striking signage. From the factory to the South Fremantle Football Club, our signage has elevated brand visibility and impact.
- Promotional Materials That Pop: Our brochures, banners, and business cards were designed to make a statement. Each piece is crafted to grab attention and reinforce the refreshed brand identity.
Services Used
The Results
A brand that's as invigorating as a freshly made salad, with a cohesive identity that shines both online and in-store. Welcome to the new Homestyle Salads—a brand that’s as fresh and exciting as the products they offer.
Rebranding Homestyle Salads was more than just a project; it was a transformation. At Red Lips Media, we pride ourselves on turning brand challenges into opportunities and delivering results that not only meet but exceed expectations. Here’s to a fresh new chapter for Homestyle Salads—one that’s as exciting and revitalising as the salads they offer!
