If you follow Red Lips Media on socials, you might have noticed that we’ve been very active on the latest trending social media platform, TikTok. It’s rare that you find a social media platform that is solely based around entertainment, but TikTok is one of them. There are plenty of video recording and editing apps out there already, such as Instagram, Facebook and Youtube. However, with TikTok’s rise in popularity, we’re seeing it blossom into an even larger marketing tool.

With many businesses still thinking the platform is used mainly for silly videos and dance challenges, we’re here to prove that TikTok is much more than that! In fact, it should be a pivotal part of your digital marketing strategy.

More engagement opportunities.

One of the greatest things about TikTok and probably one of the main reasons why it went viral is its unique take on connecting people around shared interests as opposed to who you know or follow. This is fantastic news for businesses, as it’s much easier for their account to be found and viewed even with a smaller following. In contrast, Facebook and Instagram’s current algorithms make it harder for businesses to perform well with their organic posts as they tend to limit their viewership, but with TikTok, you will see your views and engagement skyrocket compared to other platforms.

Is my audience on TikTok?

If you think your audience is not on TikTok, think again! Even though it is mainly used by Gen Z and Millenials, this platform has the potential to reach audiences of many age groups, just like Instagram did as it became more and more popular with other older generations. Best of all, you can even repurpose your TikTok videos as Instagram Reels, since the Instagram algorithm prioritises video content. Just don’t forget to remove that TikTok watermark!

Is it relevant to my business?

TikTok is a short video platform that allows users to create, share and discover short videos; you can also add filters, special effects and more to your videos. Some businesses use it to promote their products or services by creating tutorials or featuring products in the background of their videos. Short videos are an effective way to communicate with your audience in a more entertaining way. With over 1 billion users on the platform worldwide, TikTok has become a ​​strong, free promotional tool for any business with maximised exposure, in comparison to other popular social media platforms.

Creative Content

Businesses also have more freedom with their TikTok content as it’s all about fun and visually appealing videos where you can get creative and show a more casual side to your business. You don’t have to be a professional videographer to post on TikTok; just by using your smartphone and the platform’s own endless editing tools, you can create videos that will surely catch your audience’s attention.

TikTok Tips

We’ve put together a few tips on how to create the perfect TikTok:

1. Make it Entertaining

Don’t be afraid to step out of your comfort zone and be silly; users love to see people having fun with their content.

2. Use Effects if Appropriate

Camera effects, filters or text can be great to keep your audience’s attention; just be careful not to overuse them.

3. Show Yourself and Your Product/Service

TikToks are perfect to showcase what your product or service is all about, but it’s also important to show yourself so users can see there is a face behind your business.

4. Create a TikTok Challenge With Your Team!

Gather your team and participate in a trending TikTok challenge! It can be a dance challenge or even just something simple that might relate to your business. Your followers may even be inspired to get onboard.

If you want to see more examples of engaging TikToks, just check out our account at @redlipsmedia. We’re loving getting to know this platform and introducing it to our clients’ marketing strategies. It’s not only a fun way to show what your business is all about, but also an incredible opportunity to showcase your brand on a new social media powerhouse.

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