Summary

Aloft Perth is an urban-inspired hotel here in Western Australia. Conventionally positioned between the city and the international airport, Aloft offers a smart and stylish stay appealing to workers on the move, couples, and families alike. We are so honoured to work with this hotel and increase their exposure in our beautiful city.

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What we've done

1. Strategic Social Media Plan

2. Management of Organic Socials

3. Creation and Management of Paid Socials

4. Content Shoots

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Methodology

Aloft came to Red Lips Media at a time when organic social media saw a major transition to a strong focus on video. We scheduled consistent content shoots that focused on a hybrid of photography and videography content. We started to incorporate video content on their organic Instagram page and in their paid advertising creative. During our time working with Aloft, we have seen the occupancy rate increase to 95%, and their engagement rate on socials increase by over 20%.